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Couple.jpg

The Couple in the Underland - Set

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NOW

The Couple in the Underland

7Heads (Mic)

DadaNana_Min.jpg

Special colourway for @YMDH

 𝐒𝐩𝐫𝐢𝐧𝐠-𝐒𝐮𝐦𝐦𝐞𝐫 𝟐𝟒 𝐋𝐈𝐅𝐄 𝐈𝐒 𝐀 𝐆𝐀𝐌𝐄 OFFICIALLY LAUNCHING.

 

𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐓𝐎 𝐓𝐇𝐄 𝐔𝐍𝐃𝐄𝐑𝐋𝐀𝐍𝐃.

Inspired by computer game the Sims, which satirizes the fact that urbanites lead a controlled life. Using life as a metaphor for a game, and adding elements of pajamas, reflect that people can't distinguish between illusion, dreams and reality. If life is like a game, YMDH thinks the most important thing is to have fun. This season, we collaborate with different local Hong Kong artists, such as rapper artist—Novel Friday launches a series of suspender-dyed clothing and limited-edition Madonna bags. 

Also aligned various vinyl toy artists spoof classic Disney characters to create Underland that belongs to the YMDH world.

The Couple in the Underland

Dada & Nana (Min)

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